Wednesday, February 3, 2010

CNBC Ratings Get Smashed

Damien Hoffman

I think Nielson ratings are complete bullshit, but for what it’s worth I’m going to make a bullshit to bullshit comparison:

Once again, CNBC has continued to lose viewers after failing to help anyone save money during the Great Crash of 2008. The newest Nielson Media Research numbers show Business Day (5am-7pm) down 24% P2+ (total households) and down 37% in the A25-54 demographic. Primetime, CNBC is down 34% P2+ and down 25% in the A25-54 demo (Monday through Friday).


That’s a significant drop. Is it those pesky video games? Maybe it’s iPhone apps. Nah. It’s definitely correlated to the value CNBC offers to our investment accounts.

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