Newspapers Lose $10 Dollars in Print for Every Digital $1

U.S. newspapers lost $10 in print advertising revenue last year for every $1 they gained online, a deeper loss than in 2010, as competition from Internet companies increases, a study by Pew Research Center found.

Newspaper revenues declined more sharply last year than in 2010 when publishers lost $7 in print advertising for every $1 generated from online outlets, according to Pew’s study entitled “State of the News Media,” which is published today.

 “They’re continuing to lose ground to tech intermediaries,” such as Google Inc. and Facebook Inc. as well as to Apple Inc.

Apple and Internet retailer Amazon.com Inc. said Tom Rosenstiel, director of Pew’s Project for Excellence in Journalism, in a telephone interview. “The news industry has been fundamentally disadvantaged in this area,” he said. More...