CNBC’s Ratings Lowest Since 2005

CNBC likes to tout its tagline that it’s “First in Business Worldwide.” And while it may be true that the financial news network has the biggest reach among its peers, viewers continue to slip through CNBC’s fingers.

In case you don’t like mixed metaphors, I’ll just give it to you straight: Nielsen stats show CNBC’s ratings for the quarter were the lowest since 2005. That says it all about where investors are at these days.

CNBC, part of NBC Universal and now owned by Comcast, is one of the biggest outlets in business news, reaching nearly 100 million households in the U.S. and countless offices, restaurants and hotels. But reach doesn’t matter in a battered market like this and high uncertainty about the eurozone, American unemployment and other issues. A lot of folks have no money, and many more have absolutely no interest in investing news right now. Read more >>