Wednesday, October 31, 2012

U.S. Newspaper Circulation Slips Further

English: Arun Gupta is the publisher of THE OC...

Average daily circulation at the U.S.'s largest newspapers edged down during the six months ended in September from a year earlier, adding to declines for an industry that has been beset by weak advertising and competition from a swath of digital technologies, according to the Audit Bureau of Circulations

Average weekday circulation for 613 U.S. dailies decreased 0.2%, based on a cumulative average for the period ended Sept. 30 from a year earlier. However, Sunday circulation for 528 Sunday papers was up 0.6% in the latest period.

Circulation rose sharply at The Wall Street Journal, which had average weekday circulation of 2.3 million as of Sept. 30, up 9.4% from a year earlier.

The Wall Street Journal maintained its position as the country's largest newspaper by average weekday circulation, with others in the top three spots also keeping their ranks.

The Journal moved past Gannett Co.'s flagship USA Today as the largest U.S. newspaper in 2009. USA Today had been the biggest paper in the U.S. for a decade. Read more >>

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