Voters spurned a ballot measure that would have made California the first in the nation to affix labels on breakfast cereals, baked goods and other processed foods containing genetically modified ingredients.
The rejection Wednesday followed an expensive offense from agribusiness and chemical conglomerates, which raised $46 million to blitz airwaves and mailboxes with negative advertising.
With 82 percent of precincts reporting, Proposition 37 failed 54 percent to 46 percent.
Consumer activists and the organic food industry said shoppers crave information about what they're eating and should be given all the information they need to decide for themselves whether to buy products containing genetically altered ingredients. Read more >>