Monday, November 12, 2012
US TV networks suffer sharp dip in ratings
US broadcast networks are suffering a precipitous drop in television ratings so far this season, posing a significant threat to the system on which $70bn in television ads are traded each year. Media executives argue that television watching is at an all-time high, with people viewing shows via digital recorders, on-demand videos and online streaming to computers and mobile devices.
However, executives say that the Nielsen ratings system used in the television business does not accurately capture that shift in viewership, and that they will push the industry to develop new standards so that they get paid for the additional viewing.
So far this season, average primetime ratings for live and same-day viewing among 18-49-year-olds has fallen by more than 10 per cent for ABC, CBS and Fox, according to UBS investment research. Fox has suffered the largest decline, with ratings in that audience group falling by nearly a third so far this season. Read more >>