Wednesday, December 19, 2012

Sales skyrocket for bulletproof backpacks and kids’ body armor


Demand for a Utah company’s bulletproof backpacks and even child-sized body armor has skyrocketed in the aftermath of the shootings at Sandy Hook Elementary in Newtown, Conn.

Amendment II has been in business for a couple of years now, selling its brand of lightweight armor called “Ryno-Hide” to police agencies and the military. They began putting sheets of the armor in children’s backpacks a year ago.

“The concept came up as things happened at schools,” Rich Brand, Amendment II’s Chief Operating Officer, told FOX 13 on Tuesday. “Children need protection as well.”

Brand said initially, they would only sell a handful of the backpacks and child-sized body armor at gun shows. The backpacks retail from $150-300. After the Newtown shooting that killed 20 children, the demand for the product skyrocketed. There has been so much demand, the company said, it has overloaded their website.

“Our armor was being bought to protect people, the ‘preppers,’ is the term,” Brand said of those who would typically buy it for personal use. “At this point, it’s transcended to everyone. Anyone who’s sending out a child into the world, seeing what can happen now, they want to protect their children.” Read more >>

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