Tuesday, September 15, 2009

Poll: Public Distrust in Media At All Time High

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The public is finally walking up to media bias, corruption, and cowardice in the face of political power. For years, main stream media have served as nothing more than stenographers for those in power, and handmaidens for the government.

Last December, for the first time in a Pew Research Center survey, more people said they got most of their national and international news from the internet than said newspapers were their main source.

Pew Research reports:

The public's assessment of the accuracy of news stories is now at its lowest level in more than two decades of Pew Research surveys, and Americans' views of media bias and independence now match previous lows.

Just 29% of Americans say that news organizations generally get the facts straight, while 63% say that news stories are often inaccurate. In the initial survey in this series about the news media's performance in 1985, 55% said news stories were accurate while 34% said they were inaccurate. That percentage had fallen sharply by the late 1990s and has remained low over the last decade.

Similarly, only about a quarter (26%) now say that news organizations are careful that their reporting is not politically biased, compared with 60% who say news organizations are politically biased. And the percentages saying that news organizations are independent of powerful people and organizations (20%) or are willing to admit their mistakes (21%) now also match all-time lows.

Republicans continue to be highly critical of the news media in nearly all respects. However, much of the increase in negative attitudes toward the news media over the last two years is driven by increasingly unfavorable evaluations by Democrats.

On several measures, Democratic criticism of the news media has grown by double-digits since 2007. Today, most Democrats (59%) say that the reports of news organizations are often inaccurate; just 43% said this two years ago. Democrats are also now more likely than they were in 2007 to identify favoritism in the media: Two-thirds (67%) say the press tends to favor one side rather than to treat all sides fairly, up from 54%. And while just a third of Democrats (33%) say news organizations are "too critical of America," that reflects a 10-point increase since 2007.

The partisan gaps in several of these opinions, which had widened considerably over the past decade, have narrowed. There are some notable exceptions to these trends, however, as Republicans increasingly see news organizations as influenced by powerful people and organizations and not professional, while Democrats' views have changed little.

The Pew Research Center for the People & the Press' biennial media attitudes survey, conducted July 22-26 among 1,506 adults reached on landlines and cell phones, finds that even as the party gaps in several criticisms of the press have lessened over the past few years, views of many individual media sources are deeply divided along party lines.

Democrats hold considerably more positive views than Republicans of CNN, MSNBC, The New York Times and the news operations of the broadcast networks, and their views of National Public Radio are somewhat more favorable than those of Republicans. By contrast, views of Fox News -- and to a lesser extent The Wall Street Journal -- are more positive among Republicans than Democrats.

Partisan differences in views of Fox News have increased substantially since 2007. Today, a large majority of Republicans view Fox News positively (72%), compared with just 43% of Democrats. In 2007, 73% of Republicans and 61% of Democrats viewed Fox News favorably. Three-quarters (75%) of Democrats assess CNN favorably, while just 44% of Republicans do so, which is little changed from two years ago. MSNBC also rates substantially higher among Democrats (60%) than among Republicans (34%).

But the starkest partisan division is seen in assessments of The New York Times. Although most Americans are not familiar enough with the Times to express an opinion, Republicans view The New York Times negatively by a margin of nearly two-to-one (31% to 16%), while Democrats view it positively by an almost five-to-one margin (39% to 8%). More independents rate the Times favorably (29%) than unfavorably (18%).

More favorable Republican ratings are reserved for The Wall Street Journal. Within the GOP, the balance of favorable to unfavorable assessments of the Journal is second only to that for Fox News. Democratic and independent assessments of The Wall Street Journal are also, on balance, positive. And the balance of opinion regarding National Public Radio is favorable across the board; however, Democratic opinions of NPR are somewhat more positive than those of Republicans (50% favorable vs. 39% favorable).

The poll finds that television remains the dominant news source for the public, with 71% saying they get most of their national and international news from television. More than four-in-ten (42%) say they get most of their news on these subjects from the internet, compared with 33% who cite newspapers. Last December, for the first time in a Pew Research Center survey, more people said they got most of their national and international news from the internet than said newspapers were their main source.

However, online news lags behind newspapers as a source for news about local issues. As with national and international news, most people (64%) cite television as their main source for local news. Yet despite declines in newspaper readership over the last several years, about four-in-ten people (41%) turn to newspapers for news about issues and events in their local area, more than twice the number that turn to the internet for local news (17%).

The public's impressions of which news organizations do the most to uncover local news stories largely mirror the top sources for local news. More than four-in-ten (44%) say that local television stations do the most to uncover and report on important local issues, while a quarter (25%) identify local newspapers as the primary sources of local news reporting. Far fewer people identify local independent online organizations (11%) or radio stations (10%) as responsible for uncovering most local news stories. Even among those who get most of their local news from newspapers, about as many say most original local reporting is done by television stations (41%) as by newspapers (38%).

Long-Term Views of Press Performance

The public has long been critical of the press in several areas: in 1985, majorities said that news organizations tried to cover up mistakes, tended to favor one side on political and social issues and were influenced by the powerful.

However, in that initial survey on press performance, conducted by the Times-Mirror Center, most people (55%) said that news organizations "get the facts straight," while 34% said stories were often inaccurate.

Opinions about the accuracy of news stories fluctuated over the next decade, but by the late 1990s majorities said that news stories are often inaccurate. That has been the case for the past decade as well, with the exception of a brief period in fall 2001, when coverage of 9/11 and terrorism boosted the press's positive ratings. In the current survey, 63% say news stories are often inaccurate.

Similarly, the proportion saying news organizations "try to cover up their mistakes" has reached a high of 70%, up from 63% two years ago. In 1985, a smaller majority (55%) said news organizations tried to cover up their mistakes. And while most Americans (59%) see news organizations as "highly professional," the proportion expressing this view also has slipped since 2007 (66%). In 1985, 72% said news organizations were highly professional.

The pattern is the same regarding public attitudes about whether the press is biased, deals with all sides fairly, and is independent.

In 1985, fewer than half (45%) said news organizations were politically biased, while 36% said they were careful to avoid bias. Today, by greater than two-to-one (60% to 26%), more say the press is biased.

Nearly three-quarters (74%) say news organizations tend to favor one side in dealing with political and social issues, while just 18% say they deal fairly with all sides. The proportion saying the press favors one side has risen eight points since 2007 (from 66%). In 1985, a much smaller majority (53%) said the press favored one side.

There has been a comparable shift in views of the press's independence. Nearly three-quarters (74%) now say news organizations are influenced by powerful people and organizations compared with 20% who say they are pretty independent. In 1985, by a far smaller margin, more said that news organizations were influenced by the powerful than said they were pretty independent (53% to 37%).

Notably, the balance of opinion about whether news organizations are liberal or conservative has changed little since 1985. At that time, about twice as many said the press was liberal than conservative (40% vs. 19%). That continues to be the case today (50% vs. 22%), although somewhat more people offer an opinion about this issue than did so then.

Continue reading the full report at people-press.org.

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