Tuesday, August 27, 2013

US automakers fall further behind foreign brands

Audi TTS at the 2008 North American Internatio...
For the first time since 2010, Americans are less satisfied with the cars and trucks they're driving, according to the 2013 American Consumer Satisfaction Index.

The latest (ACSI) also finds the satisfaction gap between the Big 3—Ford, General Motors, and Chrysler—and foreign automakers has widened with domestic brands falling further behind import brands.

David VanAmburg, Director of the ACSI said the drop in scores should be a concern for the Big 3, "This could become problematic once demand slackens, making further sales growth more challenging unless customer satisfaction improves."

Overall, satisfaction with 20 different auto brands fell 1.2 percent to a score of 83 on a 0 to 100 scale. ACSI researchers believe customer satisfaction is slipping in part because vehicle reliability may be suffering as automakers ramp up production. Read more >>
Enhanced by Zemanta

No comments:

Post a Comment