Two Brothers Patent Toilet Paper Ads

Jordan and Bryan Silverman are offering businesses the chance to advertise on a slightly unusual platform — toilet paper. "It's an unmatched active audience," Jordan, co-founder of Star Toilet Paper, told the Daily News. "A person looks at the average advertisement for two to five seconds. People will look at ours for a lot longer."

The environmentally friendly paper, printed with coupons and ads in soy-bean-based ink, sells for half a cent per ad. Users can redeem the coupons through Star Toilet Paper's website. Venues that want to put in the ad-filled paper in their stalls get the rolls for free. Jordan, a recent graduate of University of Michigan, came up with the innovative marketing plan about two years ago when he found himself taking a minute to look at the wall of a bathroom stall at the Ann Arbor, Mich., campus.

"I was thinking that it's one of the times that people want to read," Jordan, who quickly turned to his brother with the plan, said. "We've really felt that we were on to something." Since then, Jordan, 22, and Bryan, 18, have found that the idea is flush with opportunities. Read more >>

Brooklyn Deli Clerk's Face Slashed Open For Refusing To Sell Beer For Food Stamps

The face of Yemeni deli clerk Mutahar Murshed Ali was slashed nearly in two for committing that most grievous of offenses: refusing to "sell" a Colt 45 to a drunk 20 year-old in exchange for foodstamps (whose usage Zero Hedge readers know, recently reverted back to all time highs). 

Of course, Ali was perfectly in his right to refuse to exchange booze for EBT: wereported recently that "New York would prohibit welfare recipients from spending their tax-funded benefits on cigarettes, alcohol, gambling, and strip clubs under a bill passed overwhelmingly by the state Senate." That however appears to not have bothered the assailant, who nearly cut off the deli vendor's face off in retaliation for not getting the "entitled" quid-pro-handout. Read more >>